Designed in Ireland. Sold direct.

Dean Klatt started Seed with one question: why are golfers paying so much for a ball that performs to the same regulated ceiling as every other ball on the market? The answer was retailer markup, celebrity endorsements, and decades of habit.

So he built something different. Proper golf balls, designed and engineered in Ireland, sold direct to your door. No pro-shop markup. No tour contracts. No nonsense. Just the same performance for a fairer price.

Four years on the Golf Digest Hot List later, golfers around the world seem to agree.